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The Blueprint for Greatness

By Alex Auerbach | Performance Psychologist | Forging champions in elite sport for over a decade.

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How to Be Successful

How to be Successful This edition of the newsletter is inspired by an executive I am coaching who shared this article with me. I've now watched hundreds of elite athletes prepare and compete at the highest levels. A big part of my work has been figuring out what separates the best from the rest. Here are the ingredients I think it takes to become the best at what you do. Subscribe to Momentum Talent x Effort x Team x Luck These four factors belong together. Individually, none of these is...
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How to Cut Performance Anxiety by 60% in 14 Days

Hey Reader, Championship moments are won or lost minutes before stepping onto the field. Performance anxiety can steal your edge before the whistle blows and the game starts. It hijacks your focus, disrupts your execution, and breaks your confidence. It turns all your hard work into a mental tug-of-war at the worst possible moment—when you need your mind out of the way and to get into flow. But here’s the truth: pre-game anxiety is not a permanent obstacle. It’s a solvable problem. With the...
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7 Performance-Blocking Mental Barriers Elite Athletes Face

7 Performance-Blocking Mental Barriers Elite Athletes Face (Discovered After Working With 100+ Olympic Athletes) Elite performance is more mental than physical. At the highest level, skill gaps are small. What separates winners from everyone else isn’t talent—it’s the ability to overcome mental barriers. These barriers quietly undermine confidence, focus, and execution, keeping even the most gifted athletes stuck. Mental barriers are the silent killers of potential. They sap your energy, fuel...
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The Tools: Confidence Resume

The Tools: Confidence Resume How reflecting on your wins can bolster your sense of competence Hey Reader, Nearly every high performer I work with would like to enhance their confidence. Trying to strike the balance between trusting our abilities and not underestimating our opponent or being overconfident is a challenge, compounded by the fact that for most high performers, their strongest critic is inside their head. Over time, we learn to downplay our wins, our minds exacerbate our losses or...
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On Building Mental Strength

On Building Mental Strength 3 skills to enhance your mindset In partnership with Reading Time: 4 Minutes Unique Investment Opportunity: Whiskey Casks Here’s an investment opportunity you didn’t know you were missing - whiskey casks. But where to start? Try Vinovest. Vinovest differentiates its whiskey investing platform through strategic sourcing and market analysis. With Vinovest, you can invest in Scotch, American, and Irish whiskey casks, providing diverse and flexible exit options....
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How does a good environment develop talent?

How does a good environment develop talent? An overview of TDEs Reading Time: 4 Minutes What to Expect: An overview of talent development environments 2 models of talent development A snapshot of helpful/unhelpful environments Since the NBA All-Star Game and Adam Silver's comments about shutting down G-League Ignite, there's been a wide discussion about the benefits of drafting European players and how their approach to skill development leads to greater success in the NBA. At a foundational...
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Winning Wednesday #6

Winning Wednesday #6 Be an accountable leader Reading Time: 2 Minutes I’ve always been passionate about what the field of psychology can do for athletes, businesses, parents, and more. Now, I’ve created a course for other practitioners to leverage their skills to make a maximum impact and make more money in less time. For a limited time, I’m offering 50% off before the course launches. If you’re a practitioner interested in diversifying and developing your business, this is for you. For...
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Introduction: Called to Greatness

Introduction: Called to Greatness Reading Time: 5 Minutes This week’s edition of Momentum is brought to you by Momentum Labs. For the month of October, if you sign up for 1:1 coaching through Momentum Labs and mention this ad, you’ll also get a signed copy of my book out on November 15, Called to Greatness. Get started here. Share the newsletter And now, for today’s edition of the newsletter — an excerpt from my book! Introduction - We’re All Called to Greatness Welcome to your handbook on...
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Building Unbreakable Teams

Building Unbreakable Teams Lessons in Resilience from Elite Military Forces Reading Time: 6 Minutes At least half of them looked like they had never even shaved. They all looked at me, waiting to hear how I could help them help themselves in the event they deployed. I was surprised to see such young faces sitting around the table, preparing to go overseas to support troops on the ground. Their mission was one of the most stressful possible. They were the IED unit - which stands for...
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